What Is Benchmarking?

Benchmarking is the practice of measuring your business processes, products, or performance metrics against industry bests, recognized standards, or top competitors. Organizations use benchmarking to understand how they perform relative to peers, set realistic performance targets, validate improvement initiatives, and learn proven practices from top performers.

Benchmarking can be applied to virtually any business function, including finance, human resources, supply chain, procurement, customer service, and knowledge management.

Key Takeaways

  • Benchmarking helps organizations understand how their performance compares to peers.
  • It identifies gaps between current and desired performance.
  • Benchmarking can evaluate both performance metrics and business practices.
  • Organizations use benchmarking to support strategic planning, transformation efforts, and continuous improvement.
  • Effective benchmarking combines reliable data with actionable insights and best practices.

How Organizations Use Benchmarking

Organizations use benchmarking to answer important questions about performance and improvement priorities.

For example, a procurement team may compare its cost per purchase order, sourcing cycle times, and supplier management practices against peer organizations. A finance team may benchmark the cost of finance operations, the efficiency of accounts payable processes, or forecasting accuracy. Human resources leaders often benchmark workforce metrics such as turnover, time-to-fill positions, and learning investment.

Benchmarking can also be used to evaluate capabilities rather than performance metrics alone. Organizations frequently assess process maturity, knowledge management practices, employee experience programs, and operational effectiveness to identify strengths and opportunities for improvement.

The most successful benchmarking efforts go beyond comparing numbers. They also examine the practices, processes, and management approaches that enable high performance.

APQC Benchmarking Authority 

For more than four decades, APQC has helped organizations use benchmarking to improve performance and accelerate decision-making. APQC's benchmarking methodology combines validated performance data, proven practices, and structured research to help organizations identify improvement opportunities and learn from top performers.

APQC's Open Standards Benchmarking® database contains millions of validated data points across hundreds of measures and business processes, enabling organizations to compare performance with peers and industry leaders using a consistent methodology.

APQC Related Resources 

Benchmarking Fundamentals

Benchmark Data and Assessments

Functional Benchmarking Resources

Frequently Asked Questions

What is the purpose of benchmarking?

The purpose of benchmarking is to understand how an organization's performance compares to peers, identify improvement opportunities, and establish realistic performance targets based on external data and proven practices.

What is the difference between benchmarking and performance measurement?

Performance measurement tracks an organization's internal results over time. Benchmarking compares those results against external organizations or industry standards to provide context and identify opportunities for improvement.

What are the main types of benchmarking?

Common types include performance benchmarking, process benchmarking, functional benchmarking, strategic benchmarking, and capability or maturity assessments.

How often should organizations benchmark?

Many organizations conduct benchmarking annually as part of planning and performance management cycles. Others benchmark specific functions or initiatives when evaluating major changes, transformation efforts, or investment decisions.