Cycle time in days from the start of design and development through completion of test marketing for existing product/service improvement projects

This measure calculates the number of calendar days from the start of design and development for a product/service (beginning when resources are assigned) through completion of test marketing (in which prototypes are used to assess market potential) for existing product/service improvement projects. This measure is part of a set of Cycle Time measures that help companies analyze the duration of the process group "develop products and services" from beginning to end.

Benchmark Data

Lock

Sorry! Not all users have access to all of our resources.

Want to unlock access to all of our resources?

Learn about Membership Arrow with stem

Measure Category:
Cycle Time
Measure ID:
100664
Total Sample Size:
1,579 All Companies
Performers:
25th Median 75th
- - -
Key Performance Indicator:
No

Sample image showing interactive filters for more detailed measure peer group data and an interactive graph.

Compute this Measure

Units for this measure are days.

Back to Top

Cycle time in days from the start of design and development through completion of test marketing for existing product/service improvement projects

Key Terms

Back to Top

Cycle time is the total time from the beginning of the process to the end. This includes both time spent actually performing the process and time spent waiting to move forward.

Measure Scope

Back to Top

Cross Industry (7.3.1)

  • 2.3.1 - Design and prototype products and services (19993)
    • 2.3.1.1 - Assign resources to product/service project (10083)
      • 2.3.1.1.1 - Identify requirements for product/service design/development partners (19994)
    • 2.3.1.2 - Prepare high-level business case and technical assessment (10084)
    • 2.3.1.3 - Develop product/service design specifications (10085)
    • 2.3.1.4 - Develop user experience design specifications (16813)
    • 2.3.1.5 - Provide warranty-related recommendations (16817)
    • 2.3.1.6 - Document design specifications (10086)
    • 2.3.1.7 - Conduct mandatory and elective external reviews (10087)
    • 2.3.1.8 - Design products/services (19995)
      • 2.3.1.8.1 - Design for manufacturing (16819)
      • 2.3.1.8.2 - Design for product servicing (16820)
      • 2.3.1.8.3 - Design for re-manufacturing (16821)
      • 2.3.1.8.4 - Review product troubleshooting methodology (16822)
      • 2.3.1.8.5 - Design and manage product data, design, and bill of materials (16818)
      • 2.3.1.8.6 - Design for product upgrades (16823)
    • 2.3.1.9 - Build prototypes/proof of concepts (10088)
    • 2.3.1.10 - Develop and test prototype production and/or service delivery process (10098)
    • 2.3.1.11 - Eliminate quality and reliability problems (10089)
    • 2.3.1.12 - Conduct in-house product/service testing and evaluate feasibility (10090)
    • 2.3.1.13 - Identify design/development performance indicators (10091)
    • 2.3.1.14 - Collaborate on design with suppliers and external partners (10092)
  • 2.3.2 - Test market for new or revised products and services (19996)
    • 2.3.2.1 - Prepare detailed market study (10093)
    • 2.3.2.2 - Conduct customer tests and interviews (10094)
    • 2.3.2.3 - Finalize product/service characteristics and business cases (10095)
    • 2.3.2.4 - Finalize technical requirements (10096)
  • 2.3.3 - Prepare for production/service delivery (19997)
    • 2.3.3.1 - Design and obtain necessary capabilities/materials and equipment (10099)
    • 2.3.3.2 - Identify requirements for changes to manufacturing/delivery processes (10097)
    • 2.3.3.3 - Request engineering/process change (11418)
    • 2.3.3.4 - Install and validate production/service delivery process (10100)
      • 2.3.3.4.1 - Monitor initial production runs (11417)
    • 2.3.3.5 - Validate launch procedures (19998)