Managing Risk and Cash Flow in Small Businesses

Published On:
April 21, 2022
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APQC’s 2022 Financial Management Priorities Survey identified cash flow and risk as top priorities for financial professionals and revealed that small business teams have particular challenges in these areas. To address those challenges, APQC interviewed Melissa Houston, C.P.A., business coach, and founder of The Business Society website ( and podcast to talk about risk management, cash flow, and financial planning for startups and small businesses. Houston discussed forecasting, the thought processes behind successful risk management, particular challenges facing small business in a time of uncertainty, and more.

This article provides a summary of the interview, condensed and edited for clarity. The complete original interview is available as a podcast.