Innovate More and Spend Less

In an APQC webinar, Steve Wunker, managing director at New Markets Advisors, explained how organizations can leverage and benefit from costovation: an approach that focuses innovation on the cost side of the business. Organizations that learn how to costovate effectively not only cut costs, but often find themselves rising above their competition with products and services that better meet customer needs.

This is a summary of the webinar. Click to view the webinar recording or a copy of the presentation slides.