The Hidden Power of Unstructured Data (Recording)

Published On:
November 13, 2025
Authored By:
APQC
Public Content:
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In this webinar, Lynda Braksiek, Principal KM Research Lead at APQC welcomed data and AI thought leader Thomas H. Davenport.

As organizations race to adopt generative AI, many overlook a crucial foundation: the quality of their unstructured data—emails, documents, recordings, and more. Davenport’s research underscores that without high-quality proprietary content, even the most advanced AI tools, including Retrieval-Augmented Generation (RAG), can fall short of delivering real value.

In this session, participants learned:

  1. A deep understanding of why unstructured data quality is critical for AI success
  2. Practical strategies to enhance data quality and governance
  3. Insights on how to instill a culture of data stewardship
  4. Actionable steps to ensure your AI investments deliver real business value

Related Resources:

The Hidden Power of Unstructured Data (Slides)