Use a Well-Defined Idea-to-Launch Process

APQC and Stage-Gate International conducted a study on whether organizations are mastering the four key drivers of innovation performance that comprise the Innovation Performance Framework^TM:

• product innovation strategy,
• portfolio management,
• idea-to-launch process, and
• culture and leadership.

As part of the research, a quantitative questionnaire was administered that focused on the four drivers. This article looks at how participants responded on questions related to their idea-to-launch process.