Solving the Puzzle: Implementing Business Process Management Across the Idea-to-Market Process Journey

Rolling out business process management (BPM) across an end-to-end process like Idea-to-Market (I2M) requires more than frameworks. It demands alignment, engagement, and a deliberate approach to change. This session shared how one global organization implemented BPM for I2M by focusing on people, perspectives, and purposeful transformation.

Through a structured change management strategy, the team built a BPM program that not only mapped processes but redefined how teams communicate and collaborate. By connecting stakeholders across functions and revealing how each piece fits within the broader I2M landscape, they created both a process for BPM and a process for implementing BPM—one that continues to evolve and mature.

Explore practical lessons in stakeholder engagement, cross-functional communication, and change enablement through interactive discussions and real-world examples.

Participants left with actionable strategies to:

• Recognize cross-functional interdependencies that shape effective BPM change management.
• Apply process thinking to the deployment of a BPM framework across an end-to-end journey like Idea-to-Market.
• Map key BPM stakeholders and define their change journeys to support alignment and engagement.

This session offered valuable insights for leaders driving lasting transformation in global, multi-stakeholder environments.