Sales Forecasting in Pharmaceuticals

Published On:
April 19, 2021
Authored By:
APQC
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Pharmaceutical companies have always faced unique challenges in forecasting due to high development costs, a complex regulatory environment, and shifting consumer trends. While organizations in other industries also struggle to generate accurate sales forecasts, the price of mistakes can be extremely high in pharma. In this article, you will learn about current-state forecasting challenges facing the pharmaceutical industry and how to overcome them.