Redefining Your Business Strategy through Effective Knowledge Management

Published On:
April 25, 2025
Authored By:
APQC
Public Content:
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Meta’s knowledge management (KM) initiative extended beyond the sales department to benefit cross-functional stakeholders. 

This session highlighted the value of KM and data-driven storytelling, focusing on key performance indicators (KPIs) like adoption rates and ROI that enhanced sales, marketing productivity, collaboration, and customer satisfaction.

Attendees gained practical insights into selecting the right platform, developing a successful migration plan featuring structured timelines, and overcoming challenges, including technical hurdles, with exponential time and resource savings. Knowledge managers acquired a step-by-step guide for introducing and managing change for internal “clients.”

This is a summary of the session; click here to access the presentation slides.