Open Innovation: Enhancing Idea Generation Through Collaboration - BT Case Study

Bolstered by the increasing rate of change in many markets, organizations are seeking ways to get to market faster, deliver greater value to customers, and better manage costs. Open innovation, with an emphasis on collaborating externally and internally, can help organizations achieve those goals.

BT was among five best-practice organizations studied in APQC's Best Practices Study Open Innovation: Enhancing Idea Generation Through Collaboration. This case study provides a comprehensive overview of how BT collaborates with internal and external groups to develop innovative product offerings.