Innovating Logistics Technology at ZUUM Transportation
ZUUM Transportation is a tech startup focused on optimizing logistics through greater collaboration and the reduction of waste and inefficiency in freight transportation. ZUUM developed an automated logistics management platform that connects shippers, brokers, and carriers to maximize reliability, speed, efficiency, and sustainability.
This case study examines:
- how shippers, carriers, and brokers use ZUUM to enable efficient logistics,
- why ZUUM’s strategy prioritizes collaboration over disruption,
- how ZUUM enables “growth hacking” across the enterprise, and
- how ZUUM uses gamification and other employee engagement tactics to sustain its culture through hyper-growth.