Implement a Formal Distribution Strategy to Improve Logistics Performance

A formal distribution strategy enables organizations to determine the routes that best meet their needs, as well as which customers to target in each location. When creating a formal distribution strategy, an organization balances the right number and locations of distribution channels in addition to the types of distribution channels needed. The key is for organizations to consider their products and their customers to determine the distribution methods that are the most advantageous. Read this performance driver from APQC’s Blueprint for Success: Logistics.