Large-scale disruptions have a knack for separating the wheat from the chaff in the business world. For each war, recession, natural disaster, or market disruption, some organizations fail as others struggle to survive—while a few experience enormous growth. With COVID-19, we are in another one of these disruptive moments. Some of the world’s best-known companies have filed for bankruptcy and others are on the rise. The pandemic is not yet over and its full impact on workways, consumer preferences, and the economy has not been fully realized. There is still much work leaders must do to navigate the current crisis and prepare for the next.
This article summarizes an APQC webinar in which author and Innosight Senior Partner Scott Anthony shared strategies for surviving and thriving through disruption. He explained how lessons learned from past disruptions can help pinpoint the best opportunities for growth and offered guidance for leaders’ immediate, near-term, and long-term decision making in the midst of the COVID-19 crisis.