How BT Uses Hothouses to Generate New Ideas and Accelerate Business Cases and Products

Due to the increasing rate of change in many markets, organizations are seeking ways to get products and services to market faster, deliver greater value to customers, and better manage costs. BT, a best-practice organization in APQC's study Open Innovation: Enhancing Idea Generation Through Collaboration, uses hothouse events to help generate new ideas and accelerate its business cases and product or service offerings.