Dan Kraemer on How Design Thinking Fuels Business Model Innovation

Design thinking is a strategy and methodology to uncover user needs, understand human behavior, and design solutions that align with users’ problems, preferences, and expectations. At APQC’s 2022 Process and Knowledge Management Conference, Dan Kraemer, co-founder and co-CEO at global design and innovation consultancy IA Collaborative, described how design thinking can be harnessed to help organizations identify, analyze, and pilot opportunities for new business models and accelerated growth.