Cultivate a Culture of Innovation

Published On:
March 17, 2025
Authored By:
APQC
Public Content:
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Amidst the rapid pace of change in today’s business environment, innovation has never been more important. Stephen Wunker (Managing Director, New Markets Advisors and co-author of The Innovative Leader) joined APQC’s Marisa Brown (Senior Principal Research Lead, Supply Chain Management) to present Three Steps to Innovation Capability. They discussed Wunker’s building blocks of innovation: First CREATE leadership methods that inspire, then Aspire, Build, and Cultivate goals, systems, and cultures that support innovation. 

This is the third in a series that expands on each of these blocks with advice from Wunker’s presentation and The Innovative Leader. In this article, we explore how leaders can foster an atmosphere where employees are encouraged to explore new ideas and embrace an innovative mindset.