Steve Wunker

Steve Wunker led development of one of the world’s first smartphones, has built and sold several successful businesses, and advises companies worldwide on creating and executing bold plans for growth.

Steve is the noted author of four popular books: Capturing New Markets: How Smart Companies Create Opportunities Others Don't, Jobs to be Done: A Roadmap for Customer-Centered Innovation, Costovation: Innovation That Gives Your Customers Exactly What They Want--And Nothing More, and – most recently – The Innovative Leader: Step-by-Step Lessons from Top Innovators for You and Your Organization. He has written over 100 articles for Harvard Business Review, Forbes, The Financial Times, and other major outlets.

As a leading consultant on growth and innovation for the past dozen years, Steve was a long-term colleague of Harvard Business School Professor Clayton Christensen in building up his innovation consulting practice. He co-wrote two articles with Professor Christensen and helped to put together his book on healthcare The Innovator’s Prescription. He also spent several years consulting at Bain & Company in their Boston and London offices. He founded New Markets Advisors in 2009 and advises innovative companies across industries, including Meta, Fidelity, Nestlé, and the Mayo Clinic.

As an entrepreneur and corporate venturer, Steve has been a pioneer in the development and use of smartphones. He led the team creating one of the first, in the late 1990s, and since then he created trailblazing companies in mobile marketing, commerce, and social networking.

Steve has an MBA from Harvard Business School, a Master’s of Public Administration from Columbia University, and a BA cum laude from Princeton University.