As marketing director, Amanda Schalyo is tasked with building APQC brand awareness as well as developing and nurturing ways for APQC members and prospects to engage with APQC to learn and improve their organizations. She runs the day-to-day marketing operations and team as well as sits on the leadership team to drive strategic projects and growth for APQC.
Since joining APQC in 2010, Amanda has developed processes and introduced new techniques in areas ranging from email marketing, website maintenance, and lead generation campaigns to social media strategies and thought leadership growth via public relations. She shepherded the creation and launch of the first lead nurturing and scoring system for APQC.
She is often tapped to lead APQC strategic initiatives related to branding, member insights, database management, and new product introductions. As a subject matter expert, Amanda shared her insights and opinions for APQC’s update of the Process Classification Framework® for operating process 3.0 Market and Sell Products and Services. She collaborates extensively with the IT department to develop processes to streamline, automate, and provide intelligent analytics to support marketing strategies and campaigns. Amanda co-led a project build APQC’s internal data warehouse and led the use case development for the lead scoring aspect.
When time allows, she serves as a media resource for outlets such as CMO Essentials, the American Society of Association Executives, and other marketing blogs and websites.
Earlier in her career, she served as senior marketing manager for Morgan Franklin Corporation and as senior specialist with BearingPoint. During graduate school, she secured internships with Ketchum Public Relations, the National Conference of State Legislatures, and KPMG Consulting.
Amanda earned her master’s degree in communication, culture and technology at Georgetown University and her bachelor’s degree in public relations and French from Mississippi State University. During this time she spent two summers studying abroad at the Université Laval in Canada and the University of Oxford in the United Kingdom.