Open Innovation: Enhancing Idea Generation Through Collaboration - General Mills Case Study

Bolstered by the increasing rate of change in many markets, organizations are seeking ways to get to market faster, deliver greater value to customers, and better manage costs. Open innovation, with an emphasis on collaborating externally and internally, can help organizations achieve those goals.

General Mills was among five best-practice organizations studied in APQC's Best Practices Study Open Innovation: Enhancing Idea Generation Through Collaboration. This case study provides a comprehensive overview of how General Mills partners with a variety of groups to find innovative solutions.