Content Management Roundtable: Developing Content Around Stakeholder Needs

 

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APQC asked a roundtable of KM professionals about how organizations can improve their content management approaches. This article summarizes responses to the question: APQC's research says great content management systems have content develope around stakeholder needs. Why is this not always the case, and what can companies do to make sure it happens? 

The roundtable included the following participants:

 

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