Attracting Talent: Current Challenges and Trends



Talent acquisition is an executive concern as a scarcity of qualified job candidates threatens to limit productivity and innovation. HR must have targeted strategies for attracting and engaging job candidates. This article details current challenges and trends related to talent attraction strategies including the following. 

  • Employer value proposition and brand
  • Recruitment marketing
  • Career sites
  • Social media recruitment
  • Search engine optimization
  • Candidate experience

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