APQC Brand Attribution Guidelines
The following guidelines provide examples for proper attribution and use of the APQC brand. For any questions or uses not outlined in this guideline, please contact a member of APQC's marketing department at [email protected].
Anyone displaying an APQC logo should follow the signature guidelines for colors, safe zones, and usage as outlined below.
- The APQC corporate signature includes the letters “APQC” in 100 percent black and the “swoosh” in PMS 1797. If printing in 4-color process, convert PMS 1797 to c2 m98 y85 k7.
- Half the cap height of “APQC” determines the safe zone around the corporate signature. This area should be clear of all pattern, imagery, and objects.
- The APQC corporate signature can also be used in grayscale with the “swoosh” in 40 percent black.
- The APQC corporate signature can be reversed out to white on dark colors. On light colors, the APQC corporate signature should be used in grayscale.
CORPORATE SIGNATURE SAFE ZONES
1/2 the cap height of “APQC” determines the safe zone around the corporate signature.
This area should be clear of all pattern, imagery and objects.
A range of APQC logo color versions exists, each intended for a specific purpose.
Whenever possible, the full-color APQC logo with registered trademark should be used.
The APQC corporate logo can also be used in grayscale with the “swoosh” in 40% black. The APQC corporate logo can be reversed out to white on dark colors. On light colors, the APQC corporate logo should be used in grayscale.
CORPORATE LOGO INCORRECT USAGE
- Do not change the color of “APQC” or the “swoosh” to any color other than what is outlined in this guide.
- Do not remove or move the “swoosh” within the logo.
- Do not use the corporate signature in color on dark colors.
- Do not use the red “swoosh” on any color.
- Do not use the corporate signature on a busy or detailed pattern.
Examples of the correct usage and some incorrect variations of the APQC logo.
Over a photograph
The APQC logo might appear over a photograph or video, where the backgrounds are complex or moving. In these contexts, the white APQC logo should be used to retain clarity, unless the vendor or publication specifically requires a full-color version. Then this would be up to the discretion of the APQC marketing department.
Rules for special effects
The APQC logo should never be altered beyond its current approved version. This includes adding fanciful effects such as a drop shadow, 3-d appearance, or glows. An APQC team member should never modify any aspect of the APQC corporate logo, as they are not authorized to do so. Older versions of the APQC logo are part of the old brand and therefore are not currently approved and should not be used under any circumstances.
DESCRIPTION – 17 WORDS
APQC is the world’s foremost authority in benchmarking, best practices, process and performance improvement, and knowledge management.
DESCRIPTION – 27 WORDS
APQC helps organizations work smarter, faster, and with greater confidence. It is the world’s foremost authority in benchmarking, best practices, process and performance improvement, and knowledge management.
DESCRIPTION – 68 WORDS
APQC helps organizations work smarter, faster, and with greater confidence. It is the world’s foremost authority in benchmarking, best practices, process and performance improvement, and knowledge management. APQC’s unique structure as a member-based nonprofit makes it a differentiator in the marketplace. APQC partners with more than 500 member organizations worldwide in all industries. With more than 40 years of experience, APQC remains the world’s leader in transforming organizations.
DESCRIPTION – 84 WORDS
APQC helps organizations work smarter, faster, and with greater confidence. It is the world’s foremost authority in benchmarking, best practices, process and performance improvement, and knowledge management. APQC’s unique structure as a member-based nonprofit makes it a differentiator in the marketplace. APQC partners with more than 500 member organizations worldwide in all industries. With more than 40 years of experience, APQC remains the world’s leader in transforming organizations. Visit www.apqc.org, call +1.713.681.4020, or follow @APQC and learn how to Make Best Practices Your Practices®.
Download the APQC logo
APQC offers electronic copies of its logo in various file formats for printing or Web use. To obtain the proper file
format and secure approval for use of the logo, please contact your member success manager. If you have already done so, please select from the following files below.
