Using What Customers Value to Guide Your Business (Best Practices Report)

Published On:
October 25, 2000
Authored By:
APQC
Members-Only Content:

Effectively use the simple, yet powerful tools and concepts of customer value analysis (CVA), and make customer value a key factor for decision making throughout your organization with Using What Customers Value To Guide Your Business. Learn how to avoid product-focused thinking and concentrate on providing superior value to your customers.