Scout for Both Broad and Specific Sources of Innovation

As an organization’s open innovation program matures, it typically broadens its horizon for new ideas. APQC advises organizations to focus on specific needs, as well as broader trends within a defined arena. An excerpt from APQC’s report, Open Innovation: Creating Flexible Collaboration, this article examines how an open innovation program can systematically work to expand the sources that it scouts for ideas, with an example from pharmaceutical company GSK.