Expand Open Innovation Participation Through Experiences

As the field of open innovation expands, the competition increases among organizations to tap into expertise and get a first look at quality ideas. Organizations need to think in terms of not only what value they can derive but also what value they can deliver in order to attract partners. An excerpt from APQC’s report, Open Innovation: Creating Flexible Collaboration, this article examines how to engage a wider audience in order to attract new ideas that generate value for the business, with an example from Eli Lily and Co.