As those of you who follow me on Twitter—@MSIMS_APQC—might know, I recently attended the Predictive Analytics World for Business conference in New York. APQC sponsored the event, so technically I was there on “official business,” but, in reality, I was there to geek out with everybody else.
And geek out I did.
Topics covered ranged from futuristic concepts to practical applications, from statistical methods to technology, and all of it was an exciting glimpse at how the business world has already changed so much since predictive analytics came of age.
The speakers were great, but, as is often the case with conferences, the attendees were the most enlightening resource. The people I talked to ran the gamut in terms of experience with analytics, but they all shared the same enthusiasm for analytics’s potential to revolutionize the way the world conducts work. And it’s that energy around this topic that makes my job so much fun.
As part of my job, I get to learn about analytics from the organizations that are on the cutting edge and share my findings with organizations that want to get there too. So, although I didn’t invent IBM’s Watson, and I don’t have the “sexiest job of the 21st century” (data scientist), I’m contributing to the greater discourse surrounding this—in my opinion, historic—topic, and, to me, that’s pretty cool.
With that in mind, I’d like to offer my latest contribution: Big Data and Analytics: Once a Luxury, Now a Necessity. It looks at how big data became BIG and how big data and analytics shaped the expectations of a generation of consumers: my very own millennials. I hope you find it informative, exciting, and, at the very least, entertaining. There’s more where it came from.
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