APQC's Passport to Success Series/Competitive Intelligence
By Farida Hasanali, Paige Leavitt, Darcy Lemons, and John E. PrescottMarch 28, 2004
APQC's Passport to Success series consists of easy-to-use, low-priced resource guides that help readers understand and implement programs and processes in a variety of functional areas. These books are intended to guide readers on what can be a difficult journey through somewhat foreign territory.
Competitive Intelligence: A Guide for Your Journey to Best-practices Processes details what is competitive intelligence (CI) and how to develop and manage a CI program. Based on APQC's years of benchmarking research on competitive intelligence, this straightforward guidebook also details best practices in coordinating actionable intelligence--including science and technology intelligence--and attending to the competitive intelligence audience.
Topics: Information Management
Processes: 1.1.2 Survey market and determine customer needs and wants
Type: Reports and Books
Publisher: APQC
ISBN: 1-932546-02-2
Processes: 1.1.2 Survey market and determine customer needs and wants
Type: Reports and Books
Publisher: APQC
ISBN: 1-932546-02-2
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