New Product/Service Development Strategy Practices

As part of ongoing research into product development and innovation, APQC has gathered information on the latest trends in new product development strategy. This collection of research provides a snapshot of the current state of new product development strategy, including innovation as a growth driver, primary strategy, top challenges, and the use of AI to analyze product performance, marketplace opportunities, and design decisions.

In addition to a cross-industry practices report, you can gain greater insights into new product/service development strategy through various industry cuts and regional, revenue, and customer type comparisons.

For APQC industry members, please click here for Product Development Key Benchmarks or visit the Benchmarks on Demand to get access to the full set of metric data.