Retail shopping cart abandonment rate

This measure calculates shopping cart abandonment for the business entity website. Shopping cart abandonment rate is calculated as follows: 100% - [Completed transactions as percentage of initiated transactions] This Process Efficiency measure is intended to help companies minimize waste and refine resource consumption related to the process "Track customer management measures".

Benchmark Data

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Measure Category:
Process Efficiency
Measure ID:
106134
Total Sample Size:
94 All Companies
Performers:
25th
-
Median
-
75th
-
Key Performance
Indicator:
No

Compute this Measure

Units for this measure are percent.

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Shopping cart abandonment for the business entity website

Key Terms

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Process efficiency

Process efficiency represents how well a process converts its inputs into outputs. A process that converts 100% of the inputs into outputs without waste is more efficient than one that converts a similar amount of inputs into fewer outputs.

Measure Scope

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Cross Industry (7.3.1)

  • 3.3.5.1 - Determine customer lifetime value (10173)
  • 3.3.5.2 - Analyze customer revenue trend (10174)
  • 3.3.5.3 - Analyze customer attrition and retention rates (10175)
  • 3.3.5.4 - Analyze customer metrics (10176)
  • 3.3.5.5 - Revise customer strategies, objectives, and plans based on metrics (10177)