Retail shopping cart abandonment rate

This measure calculates shopping cart abandonment for the business entity website. Shopping cart abandonment rate is calculated as follows: 100% - [Completed transactions as percentage of initiated transactions] This Process Efficiency measure is intended to help companies minimize waste and refine resource consumption related to the process "Track customer management measures".

Benchmark Data


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Measure Category:
Process Efficiency
Measure ID:
Total Sample Size:
94 All Companies
25th Median 75th
- - -
Key Performance Indicator:

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Compute this Measure

Units for this measure are percent.

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Shopping cart abandonment for the business entity website

Key Terms

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Process efficiency represents how well a process converts its inputs into outputs. A process that converts 100% of the inputs into outputs without waste is more efficient than one that converts a similar amount of inputs into fewer outputs.

Measure Scope

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Cross Industry (7.3.1)

  • - Determine customer lifetime value (10173)
  • - Analyze customer revenue trend (10174)
  • - Analyze customer attrition and retention rates (10175)
  • - Analyze customer metrics (10176)
  • - Revise customer strategies, objectives, and plans based on metrics (10177)