Percentage of order inquiry contacts received through new (such as digital/electric) channels

This measure calculates the percentage of order inquiry contacts received through new (e.g., digital/electric) channels. It is part of a set of Process Efficiency measures that help companies optimize the performance of their "manage customer sales" process by minimizing waste and refining resource consumption.

Benchmark Data

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Measure Category:
Process Efficiency
Measure ID:
102339
Total Sample Size:
483 All Companies
Performers:
25th Median 75th
- - -
Key Performance Indicator:
No

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Compute this Measure

Units for this measure are percent.

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Percentage of order inquiry contacts received through new (such as digital/electric) channels

Key Terms

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Process efficiency represents how well a process converts its inputs into outputs. A process that converts 100% of the inputs into outputs without waste is more efficient than one that converts a similar amount of inputs into fewer outputs.

Measure Scope

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Cross Industry (7.3.1)

  • 3.5.1.8.1 - Perform sales calls (10190)
  • 3.5.1.8.2 - Perform pre-sales activities (10191)
  • 3.5.1.8.3 - Manage customer meetings/workshops (20012)
  • 3.5.1.8.4 - Close the sale (10192)
  • 3.5.1.8.5 - Record outcome of sales process (10193)