Percentage of customers claiming to be satisfied

This measure calculates the percentage of customers claiming to be satisfied (through customer feedback or surveys) across all products and services. It is a Process Efficiency measure that helps companies optimize their "measure customer satisfaction with products and services" process by minimizing waste and refining resource consumption.

Benchmark Data

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Measure Category:
Process Efficiency
Measure ID:
102602
Total Sample Size:
5,439 All Companies
Performers:
25th Median 75th
- - -
Key Performance Indicator:
Yes

Sample image showing interactive filters for more detailed measure peer group data and an interactive graph.

Compute this Measure

Units for this measure are percent.

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Percentage of customers claiming to be satisfied

Key Terms

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Process efficiency represents how well a process converts its inputs into outputs. A process that converts 100% of the inputs into outputs without waste is more efficient than one that converts a similar amount of inputs into fewer outputs.

The metric value which represents the 50th percentile of a peer group. This could also be communicated as the metric value where half of the peer group sample shows lower performance than the expressed metric value or half of the peer group sample shows higher performance than the expressed metric value.

Measure Scope

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Cross Industry (7.4)

  • 6.5.3.1 - Gather and solicit post-sale customer feedback on products and services (11238)
  • 6.5.3.2 - Solicit post-sale customer feedback on ad effectiveness (11239)
  • 6.5.3.3 - Solicit customer feedback on cross-channel experience (20117)
  • 6.5.3.4 - Analyze product and service satisfaction data and identify improvement opportunities (11240)
  • 6.5.3.5 - Provide feedback and insights to appropriate teams (product design/development, marketing, manufacturing) (11241)