This measure calculates the percentage of active customers who have active web accounts. A customer is considered active if they have purchased a business entity's product at least once in a 12-month period. This measure is part of a set of Process Efficiency measures that help companies optimize the performance of their "plan and manage customer service operations" process by minimizing waste and refining resource consumption.
Percentage of active customers with active web accounts
Process efficiency represents how well a process converts its inputs into outputs. A process that converts 100% of the inputs into outputs without waste is more efficient than one that converts a similar amount of inputs into fewer outputs.