Other cost of the phase 'generate new product/service ideas' per $1,000 revenue

This measure calculates other cost (per $1,000 revenue) of the phase ‘generate new product/service ideas,' which involves identifying potential improvements/extensions for existing products/services, researching customer and market needs, proposing and researching new product/service opportunities, and identifying "generate new ideas" performance indicators. Other costs include costs other than personnel, equipment, material, systems, or outsourced costs (e.g., costs for supplies and office equipment, travel, training and seminars). This measure is part of a set of Cost Effectiveness measures that help companies understand all cost expenditures related to the process "define product/service development requirements."

Benchmark Data

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Measure Category:
Cost Effectiveness
Measure Id:
101489
Total Sample Size:
71 All Companies
Performers:
25th
Median
75th
Key Performance
Indicator:
No

Compute this Measure

Units for this measure are dollars.

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Costs other than personnel, systems, overhead, and outsourced for the phase 'generate new product/service ideas' / (Total business entity revenue * 0.0010)

Key Terms

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Total Annual Revenue/Net Revenue

Total annual revenue is net proceeds generated from the sale of products or services. This should reflect the selling price less any allowances such as quantity, discounts, rebates and returns. If your business entity is a support unit and therefore does not directly generate revenue, then provide the revenue amount for the units you support. For government/non-profit organizations, please use your non-pass-through budget. For insurance companies the total annual revenue is the total amount of direct written premiums, excluding net investment income. Note: Business entity revenue needs to only include inter-company business segment revenue when the transactions between those business segments are intended to reflect an arm's length transfer price and would therefore meet the regulatory requirements for external revenue reporting.

Other Cost

Other costs are costs associated with the specified process, but not specifically covered in personnel cost, systems cost, overhead cost and outsourced cost in this questionnaire. These other costs include costs for supplies and office equipment, travel, training and seminars. Include the cost of telephones, except for that portion captured in systems cost.

Cost Effectiveness

Cost effectiveness measures are those in which two related variables, one of which is the cost and one of which is the related outcome related to the expenditure are used to determine a particular metric value.

Measure Scope

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Cross Industry (6.1.1)

  • 2.1.2.1 - Identify potential improvements to existing products and services (10068) - Defining potential enhancements to current products/services in order to take advantage of a shift in market expectations. Identify how the existing line of products/services may be revised--through enhancements to individual solutions or across-the-board renovations--in order to capitalize on present opportunities in the market.
  • 2.1.2.2 - Identify potential new products and services (10069) - Identifying potential value-added solutions. Determine any and all new solutions that can potentially be added to existing products/services in order to best capture value from market opportunities.