This measure calculates e-commerce sales as a percentage of retail sales. Electronic Commerce or E-Commerce involves the buying and selling of products and services by businesses and consumers over the internet. E-Commerce can be divided into three main categories, which are business to business (B2B), business to consumer (B2C), and consumer to consumer (C2C), however new variants are continually emerging. This Supplemental Information measure is intended to help companies evaluate additional variables related to the process "Manage sales orders".
E-commerce sales as a percentage of retail sales
Supplemental information is data that APQC determines is relevant to decision support for a specific process, but does not fit into the other measure categories such as cost effectiveness, cycle time, or staff productivity.