Cycle time in days from the start of design and development through completion of test marketing for new product/service development projects

This measure calculates the number of calendar days from the start of design and development for a product/service (beginning when resources are assigned) through completion of test marketing (in which prototypes are used to assess market potential) for new product/service development projects. This measure is part of a set of Cycle Time measures that help companies analyze the duration of the process "develop and manage products and services" from beginning to end.

Benchmark Data

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Measure Category:
Cycle Time
Measure ID:
100665
Total Sample Size:
1,582 All Companies
Performers:
25th Median 75th
- - -
Key Performance Indicator:
No
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Compute this Measure

Units for this measure are days.

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Key Terms

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Cycle time is the total time from the beginning of the process to the end. This includes both time spent actually performing the process and time spent waiting to move forward.

Measure Scope

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Cross Industry (7.4)

  • 2.3.1 - Design and prototype products and services (19993)
    • 2.3.1.1 - Assign resources to product/service project (10083)
      • 2.3.1.1.1 - Identify requirements for product/service design/development partners (19994)
    • 2.3.1.2 - Prepare high-level business case and technical assessment (10084)
    • 2.3.1.3 - Develop product/service design specifications (10085)
    • 2.3.1.4 - Develop user experience design specifications (16813)
    • 2.3.1.5 - Provide warranty-related recommendations (16817)
    • 2.3.1.6 - Document design specifications (10086)
    • 2.3.1.7 - Conduct mandatory and elective external reviews (10087)
    • 2.3.1.8 - Design products/services (19995)
      • 2.3.1.8.1 - Design for manufacturing (16819)
      • 2.3.1.8.2 - Design for product servicing (16820)
      • 2.3.1.8.3 - Design for re-manufacturing (16821)
      • 2.3.1.8.4 - Review product troubleshooting methodology (16822)
      • 2.3.1.8.5 - Design and manage product data, design, and bill of materials (16818)
      • 2.3.1.8.6 - Design for product upgrades (16823)
    • 2.3.1.9 - Build prototypes/proof of concepts (10088)
    • 2.3.1.10 - Develop and test prototype production and/or service delivery process (10098)
    • 2.3.1.11 - Eliminate quality and reliability problems (10089)
    • 2.3.1.12 - Conduct in-house product/service testing and evaluate feasibility (10090)
    • 2.3.1.13 - Identify design/development performance indicators (10091)
    • 2.3.1.14 - Collaborate on design with suppliers and external partners (10092)
  • 2.3.2 - Test market for new or revised products and services (19996)
    • 2.3.2.1 - Prepare detailed market study (10093)
    • 2.3.2.2 - Conduct customer tests and interviews (10094)
    • 2.3.2.3 - Finalize product/service characteristics and business cases (10095)
    • 2.3.2.4 - Finalize technical requirements (10096)
  • 2.3.3 - Prepare for production/service delivery (19997)
    • 2.3.3.1 - Design and obtain necessary capabilities/materials and equipment (10099)
    • 2.3.3.2 - Identify requirements for changes to manufacturing/delivery processes (10097)
    • 2.3.3.3 - Request engineering/process change (11418)
    • 2.3.3.4 - Install and validate production/service delivery process (10100)
      • 2.3.3.4.1 - Monitor initial production runs (11417)
    • 2.3.3.5 - Validate launch procedures (19998)