Average lead time in months between subsequent product generations for primary products

This measure calculates the average number of months that elapse between product generations for primary products. It is a Cycle Time measure that helps companies analyze the duration (from beginning to end) of the "manage product and service life cycle" process, which manages the introduction and withdrawal of products/services.

Benchmark Data


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Measure Category:
Cycle Time
Measure ID:
Total Sample Size:
973 All Companies
25th Median 75th
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Key Performance Indicator:

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Compute this Measure

Units for this measure are days.

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Average lead time in months between subsequent product generations

Key Terms

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Cycle time is the total time from the beginning of the process to the end. This includes both time spent actually performing the process and time spent waiting to move forward.

Measure Scope

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Cross Industry (7.3.1)

  • - Develop plan for new product/service development and introduction/launch (16824)
  • - Introduce new products/services (10077)
  • - Retire outdated products/services (10078)
  • - Identify and refine performance indicators (10079)
  • - Conduct post launch review (11423)
    • - Carry out post launch analytics to test the acceptability in the market (19646)
    • - Review market performance (11424)
    • - Review effectiveness of supply chain and distribution network (11425)
    • - Apply data and analytics to review supply chain methodologies (19647)
    • - Review quality and performance of the product/service (11426)
    • - Conduct financial review (11427)
    • - Conduct new product development process assessment (11428)