Average daily retail shoppers to brick-and-mortar retail store staff ratio

This measure calculates shoppers to retail store staff ratio. This Staff Productivity measure is intended to help companies assess the efficiency of their staff related to the process group "Develop and manage sales plans".

Benchmark Data

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Measure Category:
Staff Productivity
Measure ID:
106145
Total Sample Size:
89 All Companies
Performers:
25th Median 75th
- - -
Key Performance Indicator:
No
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Shoppers to retail store staff ratio

Key Terms

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Staff Productivity is a measure of the efficiency of individuals performing specific processes. Measures in staff productivity generally relate the transaction volume or outcome of the process with the effort in terms of full time equivalent employees to perform the process.

Measure Scope

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Cross Industry (7.4)

  • 3.5.1 - Manage leads/opportunities (10182)
    • 3.5.1.1 - Identify potential customers (10188)
    • 3.5.1.2 - Identify/receive leads/opportunities (10189)
    • 3.5.1.3 - Validate and qualify leads/opportunities (18115)
    • 3.5.1.4 - Match opportunities to business strategy (11773)
    • 3.5.1.5 - Develop opportunity win plans (18116)
    • 3.5.1.6 - Manage opportunity pipeline (20011)
    • 3.5.1.7 - Determine sales resource allocation (10209)
    • 3.5.1.8 - Manage customer sales calls (10184)
      • 3.5.1.8.1 - Perform sales calls (10190)
      • 3.5.1.8.2 - Perform pre-sales activities (10191)
      • 3.5.1.8.3 - Manage customer meetings/workshops (20012)
      • 3.5.1.8.4 - Close the sale (10192)
      • 3.5.1.8.5 - Record outcome of sales process (10193)
  • 3.5.2 - Manage customers and accounts (10183)
    • 3.5.2.1 - Select key customers/accounts (20013)
    • 3.5.2.2 - Develop sales/key account plan (11173)
    • 3.5.2.3 - Manage sales/key account plan (20014)
    • 3.5.2.4 - Manage customer relationships (11174)
    • 3.5.2.5 - Manage customer master data (14208)
      • 3.5.2.5.1 - Collect and merge internal and third-party customer information (16598)
      • 3.5.2.5.2 - De-duplicate customer data (16599)
  • 3.5.3 - Develop and manage sales proposals, bids, and quotes (11779)
    • 3.5.3.1 - Receive Request For Proposal (RFP)/Request For Quote (RFQ) (11781)
    • 3.5.3.2 - Refine customer requirements (11780)
    • 3.5.3.3 - Review RFP/RFQ request (11782)
    • 3.5.3.4 - Perform competitive analysis (11783)
    • 3.5.3.5 - Validate with strategy/business plans (11784)
    • 3.5.3.6 - Understand customer business and requirements (11785)
    • 3.5.3.7 - Develop solution and delivery approach (20015)
    • 3.5.3.8 - Identify staffing requirements (11787)
    • 3.5.3.9 - Develop pricing and scheduling estimates (11788)
    • 3.5.3.10 - Conduct profitability analysis (11789)
    • 3.5.3.11 - Manage internal reviews (20016)
    • 3.5.3.12 - Manage internal approvals (20017)
    • 3.5.3.13 - Submit/present bid/proposal/quote to customer (11790)
    • 3.5.3.14 - Revise bid/proposal/quote (20018)
    • 3.5.3.15 - Manage notification outcome (11793)
  • 3.5.4 - Manage sales orders (10185)
    • 3.5.4.1 - Accept and validate sales orders (10194)
    • 3.5.4.2 - Collect and maintain account information (10195)
      • 3.5.4.2.1 - Administer key account details (10201)
      • 3.5.4.2.2 - Retrieve full customer details (10202)
      • 3.5.4.2.3 - Modify involved party details (10203)
      • 3.5.4.2.4 - Record address details (10204)
      • 3.5.4.2.5 - Record contact details (10205)
      • 3.5.4.2.6 - Record key customer communication profile details (10206)
      • 3.5.4.2.7 - Review involved party information (10207)
      • 3.5.4.2.8 - Terminate involved party information (10208)
    • 3.5.4.3 - Determine availability (10196)
    • 3.5.4.4 - Determine fulfillment process (10197)
    • 3.5.4.5 - Process back orders and updates (10199)
    • 3.5.4.6 - Handle sales order inquiries including post-order fulfillment transactions (10200)
  • 3.5.5 - Manage sales partners and alliances (10187)
    • 3.5.5.1 - Provide sales and product/service training to sales partners/alliances (10211)
      • 3.5.5.1.1 - Provide certification enablement training (20019)
      • 3.5.5.1.2 - Manage certifications and skills (20020)
      • 3.5.5.1.3 - Provide support to partners/alliances (20021)
    • 3.5.5.2 - Provide marketing materials to sales partners/alliances (18641)
    • 3.5.5.3 - Evaluate partner/alliance results (10214)
    • 3.5.5.4 - Manage sales partner/alliance master data (14209)
  • 3.5.6 - Perform sales at physical outlets (21427)
  • 3.5.7 - Perform field sales (21428)
  • 3.5.8 - Perform digital sales (21429)