Average cost per click for an online retail ad

This measure calculates average cost per click for online advertisement. This Cost Effectiveness measure is intended to help companies understand this cost expenditure related to the process "Perform cost management".

Benchmark Data


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Measure Category:
Cost Effectiveness
Measure Id:
Total Sample Size:
77 All Companies
Key Performance

Compute this Measure

Units for this measure are dollars.

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Average cost per click for a business entity's online advertisement

Key Terms

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Cost Effectiveness

Cost effectiveness measures are those in which two related variables, one of which is the cost and one of which is the related outcome related to the expenditure are used to determine a particular metric value.

Measure Scope

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Cross Industry (7.3.0)

  • - Determine key cost drivers (10778) - Defining cost drivers for a particular activity.
  • - Measure cost drivers (10779) - Calculating cost drivers.
  • - Determine critical activities (10780) - Determine the activities that hinder the progress of finance activities. This requires the organization to determine those business activities carried out by the financial function of the organization and which are indispensable. This undertaking helps the organization triangulate those activities which are essential and where costs cannot be slashed.
  • - Manage asset resource deployment and utilization (10781) - Distributing or allocating asset resources in different processes for optimal utilization.