A Rapid Response to Changing Market Conditions Requires Investment

In light of volatile market conditions and the complexities of doing business in a global market, organizations are turning more toward data visibility and analysis that can enable them to better anticipate market changes. APQC recently examined how organizations that have a rapid response to changes in the market perform compared with organizations that do not have such processes in place. We also looked at whether certain practices necessary to ensure a rapid response have been adopted by organizations and the extent to which they have been adopted.

This article was first published in the November 2014 issue of Supply Chain Management Review.