Open Innovation: Enhancing Idea Generation Through Collaboration - Amway Case Study

Bolstered by the increasing rate of change in many markets, organizations are seeking ways to get to market faster, deliver greater value to customers, and better manage costs. Open innovation, with an emphasis on collaborating externally and internally, can help organizations achieve those goals.

Amway was among five best-practice organizations studied in APQC's Best Practices Study Open Innovation: Enhancing Idea Generation Through Collaboration. This case study provides a comprehensive overview of how Amway uses internal and external resources to get to market faster.