Aggressively Brand Your Knowledge Management Program
In this article, APQC KM experts Carla O'Dell and Cindy Hubert explain how to create a cohesive brand to guide corporate communications about knowledge management. Topics include:
- How to talk about knowledge sharing and collaboration in a way that resonates with executives and aligns with broader business goals
- How to craft an effective KM communications plan and disseminate consistent messaging through multiple channels
- How to tie the KM brand to employee rewards and recognition for knowledge-sharing behaviors