Front-End Product and Service Innovation - Ethicon Endo-Surgery Case Study

Published On:
November 30, 2008
Authored By:
APQC
Members-Only Content:

This case study, from the best practices report New Product and Service Innovation: Improving Front-End Effectiveness, explains how Ethicon Endo-Surgery takes ideas in their early stages through to development and production. This includes portfolio management, idea generation, and innovation governance.