Resource Library
APQC’s Resource Library is your source for timely and topical information to help you meet your most complex business process and knowledge management challenges. Explore our ever-growing collection of more than 8,000 research-based best practices, benchmarks and metrics, case studies, and other valuable APQC content.
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Data and Measures|
AI in Marketing Survey Report: Business-to-Business Organizations
In June of 2020, APQC conducted a survey to explore the use of AI for marketing. This industry-specific report explores trends in AI and its applications in the marketing…
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Data and Measures|
AI in Marketing Survey Report: Business-to-Consumer Organizations
In June of 2020, APQC conducted a survey to explore the use of AI for marketing. This industry-specific report explores trends in AI and its applications in the marketing…
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Data and Measures|
AI in Marketing Survey Report: Hybrid (both B2B and B2C) Organizations
In June of 2020, APQC conducted a survey to explore the use of AI for marketing. This industry-specific report explores trends in AI and its applications in the marketing…
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Collections|
Artificial Intelligence in Marketing
In June of 2020, APQC conducted a survey to explore the use of AI for marketing. This collection explores trends in AI and its applications in the marketing function across…
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Data and Measures|
Artificial Intelligence in Marketing: Automotive Industry Survey Report
In June of 2020, APQC conducted a survey to explore the use of AI for marketing. This industry-specific report explores trends in AI and its applications in the marketing…
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Data and Measures|
Artificial Intelligence in Marketing: Consumer Products/Packaged Goods Industry Survey Report
In June of 2020, APQC conducted a survey to explore the use of AI for marketing. This industry-specific report explores trends in AI and its applications in the marketing…
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Data and Measures|
Artificial Intelligence in Marketing: Distribution/Transportation Industry Survey Report
In June of 2020, APQC conducted a survey to explore the use of AI for marketing. This industry-specific report explores trends in AI and its applications in the marketing…
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Data and Measures|
Artificial Intelligence in Marketing: Electronics Industry Survey Report
In June of 2020, APQC conducted a survey to explore the use of AI for marketing. This industry-specific report explores trends in AI and its applications in the marketing…
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Data and Measures|
Artificial Intelligence in Marketing: Insurance Industry Survey Report
In June of 2020, APQC conducted a survey to explore the use of AI for marketing. This industry-specific report explores trends in AI and its applications in the marketing…
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Data and Measures|
Artificial Intelligence in Marketing: Media and Entertainment Industry Survey Report
In June of 2020, APQC conducted a survey to explore the use of AI for marketing. This industry-specific report explores trends in AI and its applications in the marketing…
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Data and Measures|
Artificial Intelligence in Marketing: Petroleum/Chemical Industry Survey Report
In June of 2020, APQC conducted a survey to explore the use of AI for marketing. This industry-specific report explores trends in AI and its applications in the marketing…
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Data and Measures|
Artificial Intelligence in Marketing: Pharmaceutical Industry Survey Report
In June of 2020, APQC conducted a survey to explore the use of AI for marketing. This industry-specific report explores trends in AI and its applications in the marketing…
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Data and Measures|
Artificial Intelligence in Marketing: Retail and Wholesale Industry Survey Report
In June of 2020, APQC conducted a survey to explore the use of AI for marketing. This industry-specific report explores trends in AI and its applications in the marketing…
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Data and Measures|
Artificial Intelligence in Marketing: Services Industry Survey Report
In June of 2020, APQC conducted a survey to explore the use of AI for marketing. This industry-specific report explores trends in AI and its applications in the marketing…
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Data and Measures|
Artificial Intelligence in Marketing: Telecommunications Industry Survey Report
In June of 2020, APQC conducted a survey to explore the use of AI for marketing. This industry-specific report explores trends in AI and its applications in the marketing…
Measure Spotlight Results
(1 - 5 of 37 Results)Customer sales promotions as a percentage of sales revenue
Return on investment for retail marketing/sales campaigns
Annual percentage change in retail customer purchase frequency
Number of unique visits to the retail website per $1 billion revenue
Markdowns as a percentage of retail sales
