Resource Library
APQC’s Resource Library is your source for timely and topical information to help you meet your most complex business process and knowledge management challenges. Explore our ever-growing collection of more than 8,600 research-based best practices, benchmarks and metrics, case studies, and other valuable APQC content.
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Data and Measures|
Marketing Practices Report: Comparison by FTEs
APQC conducts research on marketing business practices to help organizations assess the performance of their own processes and functions compared to their peers. This survey…
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Data and Measures|
Marketing Practices Report: Comparison by Business Model
APQC conducts research on marketing business practices to help organizations assess the performance of their own processes and functions compared to their peers. This survey…
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Data and Measures|
Marketing Practices Report: Comparison by Revenue
APQC conducts research on marketing business practices to help organizations assess the performance of their own processes and functions compared to their peers. This survey…
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Collections|
Marketing Practices Reports
APQC conducts research on marketing business practices to help organizations assess the performance of their own processes and functions compared to their peers. This survey…
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Tools & Templates|
Interactive Marketing Tune-Up Diagnostic
In the world of marketing, cost effectiveness and process efficiency measures are valuable to track. These measurement categories give managers insights about the core…
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Tools & Templates|
Marketing Tune-Up Diagnostic
In the world of marketing, cost effectiveness and process efficiency measures are valuable to track. These measurement categories give managers insights about the core…
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Data and Measures|
Marketing Practices Report: Petroleum/Chemical Industry
APQC conducts research on marketing business practices to help organizations assess the performance of their own processes and functions compared to their peers. This survey…
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Data and Measures|
Marketing Practices Report: Retail and Wholesale Industry
APQC conducts research on marketing business practices to help organizations assess the performance of their own processes and functions compared to their peers. This survey…
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Data and Measures|
Marketing Practices Report: North and South America Region
APQC conducts research on marketing business practices to help organizations assess the performance of their own processes and functions compared to their peers. This survey…
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Data and Measures|
Marketing Practices Report: Asia-Pacific (APAC) Region
APQC conducts research on marketing business practices to help organizations assess the performance of their own processes and functions compared to their peers. This survey…
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Data and Measures|
Marketing Practices Report: Europe, Middle East, and Africa (EMEA) Region
APQC conducts research on marketing business practices to help organizations assess the performance of their own processes and functions compared to their peers. This survey…
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Data and Measures|
Marketing Practices Report: Cross-Industry
APQC conducts research on marketing business practices to help organizations assess the performance of their own processes and functions compared to their peers. This survey…
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Data and Measures|
Marketing Practices Report: Consumer Products/Packaged Goods Industry
APQC conducts research on marketing business practices to help organizations assess the performance of their own processes and functions compared to their peers. This survey…
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Data and Measures|
Marketing Practices Report: Financial Services/Banking Industry
APQC conducts research on marketing business practices to help organizations assess the performance of their own processes and functions compared to their peers. This survey…
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Data and Measures|
Marketing Practices Report: Industrial Products Industry
APQC conducts research on marketing business practices to help organizations assess the performance of their own processes and functions compared to their peers. This survey…
Measure Spotlight Results
(1 - 5 of 36 Results)Budget for marketing as a percentage of revenue
Marketing budget per marketing FTE
Annual percentage change in retail customer purchase frequency
Customer sales promotions as a percentage of sales revenue
Return on investment for retail marketing/sales campaigns
