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Resource Library
APQC’s Resource Library is your source for timely and topical information to help you meet your most complex business process and knowledge management challenges. Explore our ever-growing collection of more than 5000 research-based best practices, benchmarks and metrics, case studies, and other valuable APQC content.
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Data and Measures
Budget for marketing as a percentage of revenue
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Data and Measures
Marketing budget per marketing FTE
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Data and Measures
Percentage of total annual marketing budget that is personnel related (compensation and benefits)
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Data and Measures
Percentage of total annual marketing budget that is not related to personnel (compensation and benefits)
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Data and Measures
Percentage of total annual marketing budget allocated to digital marketing - website design, management, and optimization
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Data and Measures
Percentage of total annual marketing budget allocated to digital marketing - mobile app design, management, and optimization
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Data and Measures
Percentage of total annual marketing budget allocated to digital marketing - digital content creation (e.g., videos, games)
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Data and Measures
Percentage of total annual marketing budget allocated to digital marketing - virtual events (e.g., webinars)
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Data and Measures
Percentage of total annual marketing budget allocated to digital marketing - search engine optimization (seo) and paid search / pay per click (ppc)
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Data and Measures
Percentage of total annual marketing budget allocated to digital marketing - online advertising (banners, pop-up ads, ads on external websites)
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Data and Measures
Percentage of total annual marketing budget allocated to digital marketing - mobile marketing other than apps (e.g., text/multimedia messages)
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Data and Measures
Percentage of total annual marketing budget allocated to digital marketing - email marketing
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Data and Measures
Percentage of total annual marketing budget allocated to digital marketing - social media engagement
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Data and Measures
Percentage of total annual marketing budget allocated to digital marketing - other
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Data and Measures
Percentage of total annual marketing budget allocated to non-digital content creation
Featured Resources
Staff Selections
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Reports & White Papers
Best Practices for Knowledge Management Excellence: 2019
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Reports & White Papers
Identifying and Developing the Future Skills Needed in Sourcing and Procurement
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Reports & White Papers
Upping Your Change Engagement Game
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Articles
How Finance Leaders Improve Planning by Improving Visibility into Performance
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Articles
Better Together: Forming KM Partnerships and Alliances
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Articles
How Finance Teams Improve Their Focus on FP&A
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Reports & White Papers
Supply Chain Analytics Survey Report
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Reports & White Papers
Improving Process Management Effectiveness (Best Practice Report)
