Under Armour: Protecting Its Brand Through Financial Planning and Analysis

Published On:
January 2, 2012
Authored By:
APQC
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To satisfy shareholders, auditors, and boards of directors, organizations must provide granular analysis of past performance and reliable profitability forecasts. These requirements add pressure and visibility to financial planning and analysis (FP&A). This case study explains how the athletic retail giant Under Armour successfully supports and guides FP&A.