Trend Activation: How Organizations Identify Trends to Create New Products and Services

Many organizations are faced with the challenge of not only analyzing large amounts of information on trends in the market place, but also creating products and services based on those trends. Formal trend activation practices, or those that enable action based on market trends, can help organizations develop products or services that best meet the desires of their customers. APQC has found eight practices that leading organizations use to identify and act on trends.