Strategic and Tactical Competitive Intelligence for Sales and Marketing (Best Practices Report)

Published On:

May 20, 1999

Authored By:

APQC

Members-Only Content:

Learn how top organizations are making the most of custom-fit competitive intelligence (CI) information--specifically, that tailored to benefit the sales and marketing functions in Strategic and Tactical Competitive Intelligence for Sales and Marketing. Individuals in sales and/or marketing, as well as those in competitive intelligence functions, will discover how this streamlined information can benefit the whole organization.

Type:

Reports & White Papers

Topics:

Sales and Marketing, Competitive Intelligence, Competitive Intelligence

Industries:

Chemicals, Insurance, Petroleum/Oil/Gas, Pharmaceutical

Related Resources

End-to-End Process Map and Measures: Question-to-Insight

Trend Activation: How Organizations Identify Trends to Create New Products and Services

Act on Competitor Analysis

APQC's Passport to Success Series/Competitive Intelligence

User-driven Competitive Intelligence: Crafting the Value Proposition (Best Practices Report)

New Product Development: Gaining and Using Market Insight (Best Practices Report)

Leveraging Customer Information: Driving Strategic Direction and Marketing Profitability (Best Practices Report)

Developing a Successful Competitive Intelligence Program (Best Practices Report)