November 2014 BE Webinar: How Standardization Can Help Improve Innovation

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November 20, 2014
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On November 20, 2014 APQC and Jude Chiy, Cancer Treatment Centers of America (CTCA) Brand Assurance Manager, conducted a webinar to discuss the CTCA Brand Assurance Program which is focused on ensuring all patients have the same exceptional experience no matter which CTCA hospital they enter. This is achieved by identifying subject matter experts across all hospital disciplines and bringing each group together to discuss their processes, identifying potential best practices, piloting programs to test those best practices, and elevating successful pilots as official brand standards that each site adopts.