New Product/Service Development Strategy Practices: Consumer Products/Packaged Goods Industry

Published On:
April 09, 2024
Authored By:
Members-Only Content:

As part of ongoing research into product development and innovation, APQC has gathered information on the latest trends in new product development strategy. This report provides a consumer products/packaged goods industry snapshot of the current state of new product development strategy, including innovation as a growth driver, primary strategy, top challenges, and the use of AI to analyze product performance, marketplace opportunities, and design decisions.

This report is specific to the consumer products/packaged goods industry. Click here for the cross-industry report.

For APQC industry members, please click here for Product Development Key Benchmarks or visit the Benchmarks on Demand to get access to the full set of metric data.